Canadian Tire - Liberty Village Store



Client: Canadian Tire
Agency: Watt International
Design direction/wayfinding/signage

Project Objective


Transform the Canadian Tire shopping experience into an exceptional branded retail environment, meeting the unique needs & aspirations of the urban dweller.

Environmental design direction
Exposed concrete, material (wood) and brand colour (red) accents. Honest. Simple. Powerful.

Graphic Design Direction
Enhances the shopping experience; simplifies wayfinding.


Initial renders and customer touch points.





Key Design Elements


Strategic Initiatives Wall
Welcomes and invites Liberty Villagers into their store. Showcases the Strategic Initiatives, Heritage, Dealer Intro, Expanded offering and invitation to visit the Hub’s Services.












The Hub
A customer resource centre bringing convenience, learning and community together



High Walls
Introduce a consistent framework of signage that facilitates navigation, encourages exploration and plays up the unique design style of the store.








Seasonal Island Displays
Simple, curated visual merchandise displays that feature relatable, seasonal vignettes.




Columns
Introduce a consistent and user friendly approach to facilitate ease of shop. Opportunity to use the unique architectural columns in store to amplify the raw, honest design approach.








The Final Product










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︎︎︎Past Experience








Senior Art Director

Senior Designer

Art Director

Designer
500º Design Studio

Watt International

Sixsense Creative

National Print of Colombia