Covid-19 response

Client: Tim Hortons Canada
Agency: 500 degrees
In-store signage

During the pandemic, Tim Hortons had the need to create signage to put its customers at ease while being informative around the stores.

We created some ambiance posters to set a friendlier tone during such difficult times.

It was important to keep guests socially distancing by closing off some tables.



Others signs we designed were such as handwashing signs, main entrance signs, and the now famous keep-your-distance floor decals in which we used Timbits as our unit of measure.






The floor decal became a big thing when a user on TikTok decided to actually buy a few boxes of Timbits and measure the distance himself. 

Here’s an article on Narcity 



and several other websites covered the news as well.




Outside the store simple on-brand signage advised customers that both the drive-thru and eventually the dining room were eventually open.

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