MLSE + FORD PARTNERSHIP
A long tenured partnership meant to drive brand awareness to a shared love for the sport and the team. We’ve been supporting this partnership through social media, activations, influencers, and XM.
FORD FANATIC
The Ford Fanatic is the customer facing part of the partnership. It’s the primary driver of brand engagement to get people excited about winning free tickets to watch the Leafs play for free.
Every year a different fanatic is picked to manage the social media accounts on behalf of the partnership and they’re tasked with providing engatement with the fans.
Every year a different fanatic is picked to manage the social media accounts on behalf of the partnership and they’re tasked with providing engatement with the fans.
We provide all guidelines for engagement, such as tone of voice, frequency, language and overall comms guidelines.
HOW WE LOOK
Every season is an opportunity for a fresh look. Based on creative strategy we create moodboards and key visuals to develop the look and feel of the season.
