Limited Edition packaging

PICS introduced a Limited Edition line extension to their current private label brand. These are seasonal specialty products. There is a need for disruption in the aisle so customers quickly understand these new products are unique.

Based on bright and cheerful illustrations the package was segmented by seasons creating the disruption needed to make the products stand out.

︎︎︎Past Experience

Creative Director

Associate Creative Director

Senior Art Director

Senior Designer

Art Director


500º Design Studio

500º Design Studio

Watt International

Sixsense Creative

National Print of Colombia