M32 Branding and Store Design
The design concept was focused on ensuring that Market 32’s proposition be clearly communicated to shoppers throughout the store, from its external appearance to in-store merchandising, and even the uniforms worn by sales associates.
What was unique about this process was Price Chopper’s comprehensive rebranding of its new stores, which not only encompassed a whole new look and feel but a new brand name for new and returning shoppers to experience. The re-branding also needed to ensure that elements common to both new build stores and existing stores were able to integrate with the brand proposition of each.
To effectively communicate Market 32’s brand promise, we built an integrated signage program detailing “32 Reasons” to love Market 32, a collection of statements featured prominently in the store interiors that explain the brand’s values, behaviours and promises to both their shoppers and the communities they serve.