Tim Hortons Visual Identity
A brand’s success depends on creating a memorable guest experience. Tim Hortons had a diehard following, but lacked the marketing to appeal to new, younger consumers. We took on the challenge of reimagining their food photography. Building on the insight that fans loved how approachable and relatable Tim’s was, we created an organic, warm and natural look and feel. The art direction was so well-received that it led to a new visual identity based on the newly developed aesthetic.