McCafé Premium Brewed Iced Tea

Client: McDonald’s Canada
Agency: Watt International
Art Direction / Wordmarks
McDonald’s wanted to introduce two flavours of premium brewed iced tea. It was important to show high quality products when compared to other summer value offerings. One of the challenges was to show fresh tea leaves as they’re not readily available in Canada. Propping was minimal only enough to show the flavours of each offering. Additionally I directed a shot of a grilled cheese meant to upsell the customers on an additional snack.

︎︎︎Past Experience

Senior Art Director

Senior Designer

Art Director

500º Design Studio

Watt International

Sixsense Creative

National Print of Colombia