Mother’s Day Activation

In honor of moms everywhere who put their children first day after day —even if it means always getting last pick from the donut box— We decided to roll out Disguise Donut Boxes during Mother's Day Weekend.

The boxes look like boring old books, but when you lift the lid, moms would find a secret stash of six fresh donuts. We wanted to give moms their own opportunity to enjoy fresh Tims donuts all for themselves! It’s just one day a year.