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Taste of the World


Client: McDonald’s Canada
Agency: Watt International
Art Direction / Wordmarks
McDonald's Taste of the World campaign. The idea was to show how different parts of the world inspired these sandwiches. It was important to be respectful of the origins of these foods by avoiding positioning McDonald’s as an expert in international cuisine. 






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These next shots didn’t make the cut, but I personally love the direction and look.
︎︎︎Past Experience








Creative Director

Associate Creative Director

Senior Art Director

Senior Designer

Art Director

Designer
Bond

500º Design Studio

500º Design Studio

Watt International

Sixsense Creative

National Print of Colombia